Where have all the cowboys gone?
Why? To Brokeback Mountain of course!

In case you're wondering, "Where have all the cowboys gone?" is a song that I heard when I was a kid...and now the question is finally answered by our favorite director Lee An.

Here's another one I've thought up....

MONTANA------> where the men are gay and the sheep are
nervous(probably since the men are gay)

perhaps i shall ask my dear sister whether it's a fitting description...haha...after watching the movie "Brokeback Mountain" i think that Marlboro would stop using cowboys as their icon...